Kim Kardashian has uploaded a new clip on her SKIMS Instagram page to tease the upcoming launch of a new bra collection.
The reality star, 41, gave an inside look at some of the products that will be added to her multi-billion dollar business.
The bra collection, which will be available on September 27, has plenty of options to choose from and ranges in material to offer consumers plenty of choice.
Upcoming launch: Kim Kardashian, 41, modeled a pair of bras from her upcoming collection for her SKIMS brand
At the start of the video, the mother of four was seen wearing a black plunge bra from the new Naked Collection.
“I love this bra,” she gushed immediately. “This is going to be my every day. There’s nothing more comfortable than this.’
Kim then started twisting and modeling the piece, explaining further, “Usually I had a lot of armpit fat and back fat, and that always bothered me.”
‘And you just don’t have that with this bra. That’s so crazy. It just fits so well and molds to your body,” the TV personality further explained to the camera.
Favourite: During the clip, the TV personality explained that the plunge bra from the Naked Collection is her favourite
Variety of choices: The launch will feature a number of collections, including the Naked Collection, No Show Collection, and the Weightless Collection
Also from the Naked Collection, Kim showed a tank top, also in black, explaining that although she was wearing a “sports bra”, the material was “thin”.
In a second part of the clip, the star jumped into the Weightless collection and modeled the crew-neck bra in black.
The businesswoman and future lawyer showed off her fit physique as she gave a peek at some of the options ahead of the official launch.
Kim chose to keep her makeup looking clean and natural and wore a minimal amount of mascara and nude lipstick. Her platinum blonde hair was parted in the middle and fell naturally over her shoulders.
In the last clip of the reel, Kim showed off her sheer balconette bra and explained to viewers that it’s the “thinnest, most comfortable mesh that literally feels like silk.” To end the video, she blew a kiss at the camera.
Excited: Kim seemed to be in a good mood and excited to talk about her new collection in the recent Instagram video
Counting down the days: the SKIMS bra collection will be available to consumers from September 27th
In addition to the three collections Kim gave a sneak peek at, there are others a Fits Everybody collection and a Cotton and Mesh collection.
Prices for the pieces range from $36 to $58, depending on the type of bra and material.
During a recent interview on Good Morning America, The Kardashians star opened up her upcoming launch campaign, in which women working in various industries modeled for the bra collections.
“We’re launching bras, and we haven’t really had a specific bra-only launch. And I think every woman needs one and there are so many different kinds of women who need them,” she stated.
“So we wanted to highlight so many different kinds of women who work in all kinds of different places and all have different careers,” Kim said, adding: “It was a really fun campaign to just see real women and what they like and care about. ensure we have bras for women of all ages and sizes.’
Favorite campaign: During an interview with Good Morning America, Kim explained that the campaign for her upcoming bra collection was ‘nice’
Successful company: SKIMS was officially launched a few years ago in 2019 and is now worth about $3 billion
Speaking earlier this year in March about SKIMS to Variety and how the company was worth about $3.2 billion, Kim said, “I definitely never thought it would be this successful. I do everything from selecting the fabrics and product design to the campaigns.’
“I’m in the campaigns and I’m the fit model. It’s a full-time job. Nothing comes easy. You have to work really hard on it,” the reality star added.
As the entrepreneur prepares for her new launch, she has also focused on completing her law degree.
“I still have two years to go,” she revealed on Good Morning America. ‘It is much. I have four years, two pub exams to pass, so I’m halfway there.’
The second season of Hulu’s hit series, The Kardashians, premiered on the streaming site earlier on Thursday.
Hard work: In addition to juggling her own SKIMS brand and law school, Kim will also star in the second season of the Hulu series, The Kardashians, which aired earlier on Thursday